How much a community manager charges in Spain, and what it depends on

A community manager in Spain has no fixed rate, and anyone who gives you a figure without asking a single question is selling you an off-the-shelf package. The price depends on what they do for you: how many networks they run, how much content they create and what else is part of the deal.

You won't find prices in this article. Nobody can tell you what your case is worth without seeing it, and a range taken from the internet only compares things that aren't comparable. What we can do is explain what drives the price, so you go into the first meeting knowing what to ask.

What pushes the price up or down

• How many networks. Running Instagram is not the same as running Instagram, TikTok, Facebook and LinkedIn. Each one needs its own format and tone.
• How much content. Three posts a week don't cost the same as one a day plus stories.
• Who creates the images. If you send the photos, that's one job. If someone has to film, edit reels and design carousels, it's a very different one.
• Community care. Replying to comments and messages every day takes time, and it isn't always included.
• Ads. Setting up and monitoring paid campaigns is separate work, and the money spent on the platform is separate too.
• Strategy and results. A plan with goals and a regular review of what works is worth more than posting for the sake of it.

The three ways to charge

1. Monthly fee. The most common for ongoing management. You pay the same each month for work defined in writing.
2. By the hour. Useful for one-off tasks, an audit of your accounts or training so you can run them yourself.
3. Per project. For something with a start and an end, such as a product launch or event coverage.

None is better than the others. What matters is knowing what's in and what's out.

Freelancer or agency

A freelance community manager is usually more flexible and deals with you directly. An agency has more people behind it, so it can add video, design or ads without you having to find another supplier. Choose based on what you need.

How to compare quotes

Warning signs

• They promise a number of followers. Followers can be bought, and a bought follower will never buy anything from you.
• They don't ask anything about your business before quoting.
• They won't give you access to your own accounts. Your social media is always yours.

If you're looking for a community manager in Cartagena and want to know what your social media really needs, see how we work on our community manager in Cartagena page. We start with a free diagnosis and tell you what we'd do before giving you a quote.